Dealing with Negative Reviews of your Online Business
In many ways, managing your online business is similar to managing a traditional bricks and mortar business. Ensuring you have the appropriate California business insurance, keeping a close eye on your competitors and nurturing your customers are all accepted business practices. There is one area that is vastly different – the way upset customers can complain about your online business.
Some websites are devoted to customers sharing their online business experiences with others. The rapid communication qualities of the internet mean an unfavorable review has the potential to go around the world in less than twenty four hours, and the impact on your business could be serious.
Happily, there are techniques that may help counteract an unfavorable review. An easy way to pinpoint where your business is being discussed is to set up a ‘Google alert’ to email you the details when your business name appears somewhere online.
Should you come across a negative review, you need to respond quickly. This involves being humble and human, customers don’t want to hear excuses, no matter how genuine they are; they want to hear solutions. A sincere apology and an offer to resolve the issue, posted on the same site as the bad review may be enough to diffuse any negativity, and may even gain you more customers.
An online business can be a satisfying and profitable venture as long as you keep the risks in mind. In addition, always ensure your California business insurance provides the appropriate coverage for online trading, and remember your customers and their experiences on your website may make or break your online business.
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