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Build Customer Loyalty Using Key Phrase Training

Build Customer Loyalty Using Key Phrase Training

Many businesses recognize the advantages of being loyal to their California business insurance provider, and should be making a point of encouraging the same loyalty from their own customers. In a tough and competitive, economic market, customer loyalty is extremely important for profits and ongoing business success. 

Gaining customer loyalty is increasingly difficult, as many consumers are prepared to pay a little more for a product or service if they can do the transaction with ease and convenience, which is why online business typically thrives with the right marketing. This doesn’t indicate that a bricks and mortar business doesn’t have a future, it means business owners must use the few advantages they have over online businesses. 

Personal customer service can be an immense advantage, but only if your workforce is committed to the same goal. This is where exceptional employee training becomes crucial. A relatively new strategy that is receiving a lot of attention lately is ‘key phrase’ training. Employees are trained to use specific phrases when dealing with customers in common workplace situations. These phrases are not meant to be parroted, as there are many different phrases recommended for a single scenario. On the flip side, employees are also informed about certain phrases not to use in similar circumstances. 

While, it may be a new twist on product knowledge training, it is something an online business may have difficulty matching. Keeping your employees’ training innovative and up to date should be as important as ensuring your California business insurance is always appropriate and current.



The COVID 19 virus has certainly changed our lives for the short term both at home and at work. Our office is working in compliance with state and local officials and their request to minimize contact with others for the short term so that we can shorten the life of this virus.
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